Wistia is a popular platform for this, but YouTube also works – you’ll just want to make sure you’re switching off autoplay, so that an unrelated video doesn’t play after yours.The latest surveys reveal that 95% of Americans own a cellphone, with 77% owning smartphones. Host your videos with a third partyīy uploading your videos to a third party then embedding them on your site, it means the virtual ‘weight’ of these videos is largely kept to that chosen site, rather than to yours. This greatly reduces the file size of your images, without compromising on the image quality. When you’re uploading any image to your site – mobile or desktop version – it’s vital that you compress your images using a free online tool, such as kraken.io. So, what can you do about it? Compress your images If you’ve ever tried to load a webpage somewhere remote, only to watch each element fall into place painfully slowly, you’ll understand why. When it comes to mobile, this is all the more important. ‘heavy’) websites will lose out to the competition on the search engine results pages (SERPs). Google has been very clear about the fact that website speed is a crucial ranking factor, meaning slow (a.k.a. Making your website as light as possible is always a good idea – but what exactly does that mean? Well, each element on your website carries a virtual ‘weight’ – whether that’s a video or an image which has a file size, or code which needs to be loaded each time the website is clicked on. Make sure you read reviews, and if possible, take a look at any sites that are using this theme from your mobile to gauge the experience for yourself. Just search ‘responsive theme’ in WordPress’ own theme library, or on a third party site like Themeforest. If you’re building a site using a CMS system, such as WordPress, make sure the theme you choose to build your site from is mobile-responsive – or if you’ve already built a site, switch to one that is! Because Wix sites are so customizable, sometimes big changes don’t translate so seamlessly, and you’ll have to do some tweaking. Wix – all templates are mobile-responsive, but always be sure to check in the mobile view as you go. Squarespace – has water-tight mobile-responsiveness, and would be our top choice if you’re building a site from scratch and view mobile experience as a top priority. Okay, so this is the first step, and it’s a big one: choose a mobile responsive theme or template!īecause having a mobile-responsive design is so important, it’s something that pretty much every top website builder has covered across each of its templates. If you think a mobile app would work for your site, we recommend getting in touch with a developer who can help you out with that. That said, we think it’s worth further editing your auto-generated mobile site anyway – after all, you want to aim for a fantastic mobile user experience, rather than an ‘acceptable’ one. Responsive design is the bare minimum you should be aiming for, and it’s what Google recommends – not to mention being one of the main routes you can take to making your website more accessible. A mobile app – in some cases, having a completely separate app for your mobile audience makes the most sense (although if this is the case, you should also make sure your website is up to scratch for those who don’t want to download it).Dynamic serving – visitors are shown a different, purpose-built version of the site, depending on the device they’re viewing from.Responsive design – your website’s design adjusts to adapt to the screen size, whether you’re just changing the size of your desktop tab, or browsing from a mobile or tablet.There are several ways you can achieve this: When we talk about a ‘mobile-friendly’ website, we’re talking about displaying a different ‘version’ of your website to visitors viewing your site from mobile, in order to give them a better experience. But first, what does mobile-friendly actually mean?
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